The solidary initiatives in the digital space are gaining increasing expression and Antarte decided to celebrate the goal of 100 thousand followers on the social network Instagram with a solidarity giveaway.
For each participant in this initiative, Antarte donated 1 euro to UNICEF Portugal, the United Nations agency responsible for providing humanitarian and development aid to children around the world.
Antarte decided to encourage participation with a unique prize: a one-of-a-kind hanger tree, the brand's most iconic piece in the colors of Ukraine.
The initiative managed to mobilize thousands of participants in a short period of time, generating another important contribution to supporting children at risk.