Iconic and solidary Tree-Hanger with 'Joãozinho'
Antarte's support to the project 'A place for Joãozinho' covered by 8 institutions from various areas of social intervention.
Antarte launched in 2011, a solidarity campaign to support the project 'Joãozinho', an initiative of São João Hospital in Porto committed to the excellence and quality of health services for children.
The initiative covered 8 institutions, symbolized by a tree hanger of a different color. The institutions covered were the Child Support Institute, ProDignitate, the Bagos D'Ouro institution, the Gil Foundation, the Mira-Sintra Education Centre for the Disabled Citizen, the Portuguese Association for Missing Children, the CrescerSer Association and the 'Joãozinho' project in S. Tomé e Príncipe.
The beginning of the campaign coincided with the brand's presence at Intercasa Concept, at FIL, at the end of which Antarte delivered to 'Joãozinho' five percent of the value of the revenues obtained during the furniture and decoration fair.
Visiting Antarte's stand at the fair, Maria Barroso and the Duchess of Bragança were received by Zita Rocha, founder of Antarte, and got to know the design of the brand's furniture collections. The Antarte Solidarity Hanger was symbolically handed to both by Joãozinho, remembering a cause that belongs to everyone.
The initiative advanced simultaneously with another more comprehensive project that also started during Intercasa: a miniature version of the 'tree hanger' was available in the Antarte shop network and the brand's online shop for 95 euros, inviting Portuguese society to contribute to the institution of their choice by purchasing this piece.